How difficult it has become for businesses to capture the attention of potential customers to close a sale through WhatsApp ads.
It is now well known that most companies find themselves in a daily battle aimed at obtaining more leads in the world of advertising. In our society, in fact, there is a lot of competition and companies usually develop and test new strategies to position themselves in the market at a proficient level.
This is why we have decided to create a practical guide regarding WhatsApp Ads, so that you can learn how to sell consistently using the most famous messaging app in the world.
WhatsApp ads can be viewed on Facebook and Instagram (in the news, stories and Marketplace section) as well as on Google and other paid and social platforms. All of this aims to achieve commercial objectives, created by companies, to generate new contacts and potential customers which, subsequently, will become sales and a better positioning on the market.
The general idea of this type of advertising is to get users to click on an ad. Once this is done, a WhatsApp chat will open between the company and the potential customer, who will be able to ask questions, explore products and services and make a purchase. These types of ads have an excellent response rate and higher conversion. This is why most companies prefer to create marketing strategies based on these ads.
Understanding the logic of WhatsApp ads is really simple: companies create advertising to attract the public, this is included on any platform or social network where it is possible to do so. In our case we use Facebook. Users receive ads in their Facebook feed and are attracted to the advertising. Then, they decide to click for further information or to contact the company, being redirected to its WhatsApp contact to start interacting. Conversations started in this way come with a pre-set message in which you could write whatever you want. However, in most cases, the basic message is this: I saw this ad on Facebook and I’m interested.
Potential customers can decide to send a personalized message. Always consider that the chat will only appear if they decide to actually send the message.
After doing this, the company can respond immediately and begin the sales process with the customer. At this stage, it is extremely important to answer quickly and choose the right questions.
If your company does not have sufficient resources or time to do this, you can always opt for tools capable of managing conversations through artificial intelligence, chatbots or automations like Callbell.
You must always remember that WhatsApp is the best known and most used messaging app in the world. This means that thousands of companies and millions of users use it from all over the world to talk to friends, family, colleagues or to make purchases. This translates into more earning opportunities. It is logical to think that companies are very interested in using this platform to advertise themselves.
Although WhatsApp ads are not created only on the platform, bringing users from other social networks or search engines directly to WhatsApp is extremely simple.
This type of advertising has a high response rate and is capable of breaking the traditional pattern of contact via e-mail (which has an extremely low conversion rate).
This is why we strongly recommend using WhatsApp for advertising too, especially to those companies that tend to offer high consumption services and products.
There are two ways to create ads on WhatsApp: the first is to do it directly from WhatsApp Business and the second is to use Facebook Ads or Meta.
In order to correctly configure an ad, you will need some requirements, namely:
– A WhatsApp business account, preferably API for advanced options.
– Connecting your WhatsApp account to your Facebook pages.
– Be administrator of the Facebook page.
How to create an announcement on WhatsApp with WhatsApp Business
For Android phones and for some regions and countries, you can create ads on WhatsApp even without having a Facebook page, just with your email address. Furthermore, the adverts created from your WhatsApp account can also be linked to your Facebook account, appearing both on Instagram and on Facebook itself, bringing the customer directly to the WhatsApp contact.
In order to create this type of ad, you will need to:
1) Open WhatsApp Business and click Advertising in the Settings tab of the WhatsApp Business app.
2) Select a photo from your gallery, catalogue item, or status to advertise. Always consider that, although it is possible to insert more than one photo at the same time, WhatsApp must approve the elements.
3) Click Continue to Facebook.
4) Write the ad text and set the target audience, positioning, daily budget and duration.
5) Finally, enter the payment method and various information. Then complete the payment.
6) Review everything and click Create Ad.
Once approved, your ad will be placed in the selected channel and will start showing around. When users click, they will be taken to WhatsApp, where they can start interacting with your business.
The second way to set up an ad is through your personal Facebook Meta ad manager. In order to do this, we will have to go to our Meta business account and follow these steps:
1) First, choose the type of campaign you want to create. In this case, we select engagement as the central objective.
2) Create a name for the campaign and select the ad category: whether it is a special or standard category.
3) Select the messaging apps that will be used for the conversion. This way traffic will be directed to apps like Messenger, Instagram or WhatsApp.
4) Next, choose the Facebook page where you want to upload the ad and select WhatsApp as the chat channel. Always consider opting for more than one channel.
5) Now configure the distinct characteristics that form the final ad, like budget, target audience, locations and publication times.
6) Go to the last section of the ad editor, where you will select the type of ad you want to create. In this case, it can be photos or videos. Then proceed to upload this media to display to your audience.
7) Now you can write the text of the ad, including the title, description and everything you deem necessary so that your audience is perfectly informed about what you have decided to sell.
8) Create a template that can fully satisfy your communication objectives. Generally, this pattern is used at the beginning of the conversation.
9) Finally, if you have created more than one campaign, the ideal would be to enter a differential code for each of them. You can follow this format ref=trackingcode.
Now that you have configured the ad, all you have to do is upload it and wait for Facebook’s approval. In the end, you will only need to monitor the campaign to increase performance and, consequently, conversions.
Now that you know perfectly how to create advertising campaigns on WhatsApp, you must also know Callbell, an essential tool for managing all messages coming from ads on WhatsApp.
Callbell is an omnichannel platform (or rather, capable of implementing different communication channels) and multi-device, thus allowing you to create chats between potential customers and your sales and assistance teams. With this service you will not only be able to catalogue all the conversations in an extremely uncomplicated way, but you will also be able to use tools like the sales funnel, CRM, chatbots, automations, statistics and much more.
This means that it is possible to respond to interactions almost automatically, having a much broader overview. If you want to improve corporate communication through Callbell, try 7 days free by clicking here.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct
