In this article we will explain what it is, how it works and how to activate the Callbell API to expand your business
APIs (Application Programming Interfaces ) are interfaces that allow applications to interact with other applications . API interfaces are the standard rules for exchanging data between applications, just as protocols are the standards for exchanging data between networks. The importance of APIs, in development, is therefore to simplify the possibility of integration between one application and another, avoiding redundancies and useless code replications.
Callbell is a centralized Inbox that allows teams to collaborate and respond to customers using WhatsApp, Instagram, Facebook Messenger and Telegram. It is a tool specially designed for corporate online customer support, sales and service teams.
With Callbell it is therefore possible to integrate different instant messaging channels (such as WhatsApp Business API ) for a collaborative and centralized management of company-level communications.
Among the main features we find:
a) Multi-agent functionality: a suite designed and optimized for multi-user management of messaging apps (assignment rules, internal notes, tags, automatic replies, filters).
b) Automatic routing : which allows you to redirect a contact to an agent (or team) responsible for the corresponding area in an automated way.
c) CRM Software: to consult all the information relating to contacts. In addition to viewing the contacts, in this section you can add custom fields, notes and tags. You can search, filter contacts (by tag, channel or assigned agent). It is also possible to export generated contacts at any time, and view the history of the exports made.
d) Public API: (the subject of this article) which allows you to integrate and connect Callbell with external application tools.
e) Detailed metrics for sales and support teams: a series of advanced reports are available on Callbell that will allow managers to monitor team performance and service quality.
f) Mobile application – a modern application for smartphones available on IOS and Google Play Store which allows the management of conversations also for mobile agents.
To sum up, Callbell is a complete tool for all those companies that want to simplify communication with their customers on the most popular messaging applications.
After these necessary clarifications, let’s get to the heart of the article, meaning the possibilities offered by the Callbell API.
With this section of the API documentation , it is possible to take advantage of the contact form of the Callbell section to automate, synchronize, update certain elements of this section.
For example, we will be able to program rules that will allow us to synchronize Callbell contacts automatically and in real time on our CRM (or vice versa), or create new contacts in Callbell every time a user completes the Form Builder data we use to generate leads.
Using the documentation, it will also be possible to delete certain contacts via API call. This operation is very useful, for example, with a view to complying with your company’s data management policy.
With this section of the Callbell API documentation, it is possible to take advantage of the conversations module of the Callbell section to automate the sending of WhatsApp messages or create specific events linked to the receipt of messages.
In this case, for example, we will be able to connect Callbell with our e-commerce tool and automate the sending of WhatsApp notifications in certain events (order confirmation, shipment confirmation, etc. ).
Or we can connect with the corporate Calendar Software to automate the sending of reminders before an appointment.
The Callbell APIs are available to all users who register for the free 7-day trial of Callbell ( you can try them in this section of your account ). Once the free trial ends, they will only be enabled for Chat Management Plus plans . Directly from the platform, in the settings section, it will be possible to generate the API keys and Webhooks needed to connect with your company tools.
As a complement to this article we recommend that you take a look at the official documentation or write to our team for more information.
Frequent Questions
What is an API?
What it is and how does Callbell work?
With Callbell it is therefore possible to integrate different instant messaging channels (such as WhatsApp Business API ) for a collaborative and centralized management of company-level communications.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct
