The 5 most common sales objections

There will always be objections to the sale. There are salespeople who, as soon as they hear the first objection from their potential customer, tremble and abandon the sale. Objections are things that all salespeople must learn to handle.

In fact, nowadays buyers are trained to oppose; this is because they have learned the old sales tricks used in the past by the salespeople themselves. We must always consider that the current generation has grown cluttered with advertising, with social networks influencing in a certain way the purchasing methodologies and, consequently, people today are much more difficult to persuade.

Currently, 8 out of 10 potential customers face objections at the time of purchase. Hardly anyone buys an item or service anymore without researching thoroughly what they want. This is why salespeople receive a large number of objections from their customers on a daily basis. However, you need to learn how to handle this type of situation: objections will always exist and salespeople need to learn to deal with them. Remember, if you can resolve all of a customer’s objections, the sale is virtually certain.

Did you know there are 5 common objections customers raise when making a purchase? Every salesperson should be ready to respond to them in a completely natural way. For this reason, in this article, we will show you which are the 5 most common objections to the sale and how to handle them; as well as advising you on an excellent tool that will allow you to answer and overcome these objections in a simpler and more fun way, paving the way for guaranteed sales.

What are the objections in the sale?

Customer objections are nothing more than reasons why customers do not buy a product or service. This usually happens due to customers’ lack of knowledge about what they want to buy. Typically, customers have two types of objections.

a) The customer needs more information to make a decision.

b) The customer did not understand the information received.

However, there are three other common sales objections that are easily encountered when making sales to potential customers. This is how we can interpret the customer’s objection as his need to obtain more information on what he wants in order to make decisions regarding the purchase of the product or service.

What are the 5 most common objections?

As promised above, we will share the 5 most common sales objections with you. Among these we have:

1) Can you send me all the information and then I’ll let you know?

Typically, when customers object to you, it is because they are not very interested in buying. However, this is something we need to find out before accepting the request. You should try to have a natural conversation with the person before giving up on everything and accepting their offer regarding the information. Only then will you be able to understand if the person is truly interested in the product or not. Always remember to send the information and do not ignore the request.

2) I need to talk to another person to make a decision

Generally, when we are told this objection, two very interesting things happen. The first is the real presence of another person who has to make the decision, in this case the salesman’s job is to help the first person he talks to make the decision. For this reason, it is usually offered to speak directly with the decision maker or to provide a continuous follow-up. If the person refuses to receive this help, the second option occurs: or rather, disinterest on the part of the second person.

3) The price is too high or too expensive

This is perhaps the most common objection in sales. Generally, when this is presented to us, we need to investigate. Is it really a lack of budget or, on the contrary, does the person not understand the value of what we are offering them? When this happens, the first thing to do is to investigate in order to understand the situation. So, based on what we understand, we will need to take action and offer more customer value or offer a discount.

4) We have seen other similar products with better benefits

When potential customers make this objection to us it is usually because they have not understood the real value of our product. For this reason, it is very important to investigate what our client needs in order to offer him products and services suited to his needs.

5) We will see other similar services or products and then contact you

When this objection arises, it means that the person cannot make a decision at that particular moment. For this reason, it is recommended to carry out an adequate follow-up and to send the information in a gradual manner and spam-free. This is in order to keep the potential customer informed with the bare minimum.

Why do people object to us during sales?

This happens mainly due to a lack of information. When a person objects to us, it is because they are not sure if they are buying a product or service. This is because they do not have clear information, they are not convinced by what is offered or we simply do not completely solve the problem they have at that particular moment.

In order to avoid objections, we must first understand the customer and know exactly what they need. Once we have done this, we will be able to sell in a better way, by offering what they need and explaining how we will solve their problem.

What tool can help you better manage sales objections?

Callbell is a tool that can help you manage your customers’ objections. We have seen cases where sellers use WhatsApp and other social networks to serve their customers, while having too many accounts open on their phones and too many conversations. Dealing with all these objections from each client becomes extremely complicated.

Many times, they respond to messages in error or send incorrect information and this negatively impacts the sale. Customers feel unimportant or simply begin to distrust the company.

With Callbell you can serve all customers in an organized way, from one place, regardless of whether you have customers on WhatsApp, Telegram, Facebook or Instagram. Callbell will help you manage your sales efficiently, provide you with specialized statistics and a whole host of functions to sell and support the customer. Start dealing with common sales objections efficiently with Callbell.

If you want more information, click here.