Facebook has a very interesting section for all merchants. Here, in fact, both ordinary people and companies can promote products and services. This is the Marketplace, a place that hardly anyone talks about, but which moves a lot of traffic and sales every day. This site has both advantages and disadvantages when it comes to promoting your items: here you will be able to display your products in a segmented and nearby way. These customers close to you can only write to you via Facebook Messenger; but there are options you can use to receive your messages on WhatsApp or Instagram as well and manage them from there.
Remember that the Marketplace concentrates a lot of traffic and, if you know how to position your ads, you will receive many messages per day. Therefore, a useful tool for managing your customers becomes essential and a big plus when it comes to selling.
The reality is that this is an ideal place for a company or company that wants to start marketing their products online, because it allows you to reduce costs, risks and time. Most of the time, entrepreneurs do not have enough capital or knowledge to invest in developing their business website. And that is where the Facebook Marketplace comes into play.
In this article we will talk about selling on Facebook Marketplace and all its benefits, specifically the benefits you can take advantage of for your business. There are many ways to take advantage of this platform, especially if you use WhatsApp and Instagram, and here we will show you how to make the most of it.
Facebook Marketplace is nothing more than a service and a space on the Facebook platform that allows users of this social network to publish their products or services for sale. This platform has multiple features that allow users to view and place their ads within the Marketplace in an organic or paid way.
When a user publishes a product or service, it is segmented based on its category and subsequently shown to users based on keywords. The platform allows you to enter a price, description, title, quantity and some other characteristics of the product or service. The messages the user receives are via Facebook Messenger, but in the product description you can add your contact information such as your WhatsApp Business number or your Instagram account.
As you have already seen, Facebook Marketplace has many benefits of scaling your business and is a great starting point in the digital world. We will now list all the benefits you will have if you decide to use this sales channel.
1) Easy management of messages
This point is essential for companies and entrepreneurs. Facebook is a channel that attracts a lot of traffic in an organic and paid way. Therefore, when you publish a product or service, you will receive endless messages from people interested in what you sell. This means that if you do not handle messages properly, you will end up losing many of the customers who are interested in what you are marketing.
This is why easy message management is so important when selling with Facebook Marketplace. Although Messenger is not an ideal channel to receive all these messages, you can change your product description and enter contact details on Instagram Direct or WhatsApp which will divide the contact load across 3 different platforms.
In this sense, you will have people writing via WhatsApp, Instagram Direct, and Facebook Messenger. Each of this channel has its own advantage over the others, being WhatsApp the most direct messaging platform with the highest conversion rate. In order to manage messages from these three platforms in one place, you can use Callbell: a platform that allows you to manage a multi-agent team and optimize the sales and support process of your business.
2) Ease of interaction
Being a Marketplace makes interaction very easy. The products will be displayed on the main page and anyone will be able to see them. By clicking on them you will find relevant information such as the title, description, contact buttons and location. This will attract the interest of the public and make it very easy to receive messages from people and, in turn, notifications.
That is why this platform makes it easier for you to interact with your potential customers – we know quick responses are key, and Facebook Marketplace definitely offers this functionality as well.
3) It is free
A very interesting advantage is that selling on Facebook Marketplace is totally free. You just have to have a Facebook account and that’s it done. The most interesting thing of all is that Facebook Marketplace has a fairly high level of interaction and attraction of traffic. So, if you post a product with a good description, title, and price, you will grab a lot of people’s attention.
4) Potential exposure
Another big plus is the exposure you can have on this platform. Typically, when a publication is liked a lot, Facebook shows it for a longer time and to more users, which generates a small viralization within the Marketplace and ends up attracting thousands of people.
There are publications that even get 2000 views in one day and not to mention the number of messages received from interested people. Sure, the Marketplace offers you a very effective potential exposure.
5) Scalability
Selling on the Facebook Marketplace can be easily resized. This just requires a good ad serving and editing strategy. However, on a communicative level it can be scaled by combining it with other social networks. If you drive traffic from other networks to your Facebook Marketplace listings, you can increase your posts by 100% so that Facebook gives your articles more relevance.
6) Easy to integrate with other social networks
Even if at first we could not integrate Instagram or WhatsApp with the Facebook Marketplace, there are very simple ways to connect them and convince users to communicate with our company through these social networks. The most common way to do this is to enter your contact details or links in the description of your Marketplace listings, so that when users see your products, they click on your WhatsApp or Instagram link and communicate through these other social networks.
We must keep in mind that this is extremely important, since many people prefer to communicate with companies through other social networks and not through Facebook.
Have you ever imagined selling on Facebook Marketplace and managing all the messages that arrive in your inbox with WhatsApp or Instagram?
This is really possible as long as you set up your publications correctly within the Facebook Marketplace. Firstly, a button for these social networks cannot be integrated into the Marketplace. However, it is possible to insert links in the description of your published products and this is where your WhatsApp and Instagram accounts come into play.
Before explaining how to do this, it is important to understand why having users write to us on these social networks and not via Facebook Messenger is an advantage. One of the main disadvantages of Facebook Messenger is that if a person you do not know writes to you, this message will most likely be hidden and you will need to check your inbox to find out. This is why many of the messages received through the Facebook Marketplace are hidden and unanswered.
In this sense, the ideal is to focus most of these messages on WhatsApp or Instagram Direct, which are the most active and direct channels with a higher conversion rate. Doing this is very simple.
The steps are as follows:
1) First we log into our Facebook Marketplace account and click on create a new publication.
2) Now let’s insert all the publication data including title and description.
3) Finally, in the descriptive part we will enter our WhatsApp number and our Instagram account, asking users to write to us directly there.
4) Finally, we can manage most of the messages received on WhatsApp and Instagram directly from our Callbell account.
As we have described in this article, Facebook Marketplace is a very powerful tool for selling within this platform. It works for both small and large companies but also for entrepreneurs. For this reason, it is extremely necessary to have a tool that can handle the messages you receive through this platform. As we have already seen, it is possible to receive messages on WhatsApp or Instagram Direct from this Facebook tool. So, we recommend using Callbell.
This tool is developed to serve your customers or potential customers from multiple communication channels, including Facebook Messenger, WhatsApp, Instagram Direct or Telegram. This will offer you the ability to manage a multi-agent team, automatic routing and have metrics about your business. The aforementioned tool is excellent and is optimized for sales and support teams.
Callbell integration with Facebook Messenger
With Callbell you can integrate your Facebook Messenger and manage all messages received in yours inbox. This is extremely efficient when you receive a lot of messages, since Callbell allows you to manage them with a multi-agent team. So, there is no need for a single user to respond, but rather a team of people can do it.
Plus, Callbell allows you to manage your sales and support in one place. The platform was designed to sell more and offer maximum customer support. You will therefore find many tools within the chat module that will facilitate your daily management, automatic chat routing, teams, business metrics or internal notes make Callbell an excellent tool to sell, offer customer support and manage all incoming messages from Facebook Messenger and other social networks in one place.
If you know better and have more information about Callbell and how it can help you sell with Facebook Marketplace, click here.
Frequent Questions
What is Facebook Marketplace?
Facebook Marketplace is nothing more than a service and a space on the Facebook platform that allows users of this social network to publish their products or services for sale. This platform has multiple features that allow users to view and place their ads within the Marketplace in an organic or paid way.
When a user publishes a product or service, it is segmented based on its category and subsequently shown to users based on keywords. The platform allows you to enter a price, description, title, quantity and some other characteristics of the product or service. The messages the user receives are via Facebook Messenger, but in the product description you can add your contact information such as your WhatsApp Business number or your Instagram account.
How the Facebook Marketplace can be enhanced with WhatsApp and Instagram Direct?
Before explaining how to do this, it is important to understand why having users write to us on these social networks and not via Facebook Messenger is an advantage. One of the main disadvantages of Facebook Messenger is that if a person you do not know writes to you, this message will most likely be hidden and you will need to check your inbox to find out. This is why many of the messages received through the Facebook Marketplace are hidden and unanswered.
In this sense, the ideal is to focus most of these messages on WhatsApp or Instagram Direct, which are the most active and direct channels with a higher conversion rate. Doing this is very simple.
The steps are as follows:
- First we log into our Facebook Marketplace account and click on create a new publication.
- Now let’s insert all the publication data including title and description.
- Finally, in the descriptive part we will enter our WhatsApp number and our Instagram account, asking users to write to us directly there.
- Finally, we can manage most of the messages received on WhatsApp and Instagram directly from our Callbell account.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct
