Omnichannel platform for sales

For some time now, companies have been dedicated to selling and serving their customers through strategies and platforms optimized for multi-channeling. However, today there are several ways to sell, and most companies have had to adapt.

This new method includes omnichannel as the main competitive advantage. It is precisely in this way that companies have managed to transform the digital environment into a more user friendly environment and therefore easier to use for info and shopping.

Omnichannel sales platforms today have great advantages and, for this reason, companies have had to evolve, reaching more and better sales. There are several omnichannel platforms, but today we will talk about those useful for sales.

Consumers are changing their behavior when it comes to purchases: they tend to use more communication channels to meet their needs. This is why omnichannel sales play a fundamental role in this new equation. Users move across different platforms throughout the day. That is why it is so difficult to decipher which one they will actually use to complete the purchase. For this reason, companies have begun to adopt an omnichannel strategy for sales as well. This allows them to serve all customers quickly and easily.

What are omnichannel platforms

Omnichannel platforms allow you to use different communication channels such as Facebook, Instagram, Telegram or WhatsApp in one place and at the same time. Basically, it’s a strategy adopted to integrate various contact actions on web pages, e-commerce, physical stores, phones, social networks, blogs, and much more.

For example: you can use omnichannel platforms for an online store where the customer can communicate through any social network or WhatsApp, also having the possibility of being served in the same way on any channel, even on their favorite one. A great example of this type of omnichannel support platform is Callbell.

How online sales work nowadays

Nowadays, companies are mostly focused on online sales. Generally, almost all services have a presentation web page, which is responsible for generating and capturing all leads looking for information. Subsequently, these leads are stored, or they request information about the product or service that is being sold. Generally the most used form of communication takes place via social networks or WhatsApp.

Once assisted by an agent, the lead or person decides to make the purchase. This is how online sales work nowadays. However, one of the biggest drawbacks for businesses is that customers communicate through different social networks – this makes it difficult to offer good customer support. For this reason, agents or sellers are forced to constantly open different social networks to assist all the incoming leads.

That is why omnichannel communication platforms have been invented for sales or support teams. The goal of these tools is to bring together different service channels on a single platform, offer everything you need to make sales from a single place without the need to open the social networks or service channels configured there. A great example of this type of sales-optimized platform is Callbell.

The best omnichannel platform for sales

After talking so much about omnichannel sales and support platforms, you may be wondering which is the best choice or which one we recommend. This time we will tell you all about Callbell , the best omnichannel communication platform for support.

Callbell is a tool that brings together the main social networks into one place (WhatsApp, Telegram, Facebook and Instagram). The platform is designed and optimized for sales, support, administration and customer service teams, as it provides a better user experience. In addition, it offers agent metrics, business metrics, many features in terms of sales teams, support, customer service and much more.

The price is extremely generous, the support and customer service are second to none: they are always ready to help you and assist you at any time. If you would like more information on this platform, you can click here.