Everyone knows that one of the biggest sources of advertising and customer acquisition is Facebook platform and tons of companies invest daily in order to get customers in this platform. One of the most traditional ways of communicating with advertising is Facebook Messenger and this is precisely the reason why we desire to describe the useful ways to build sales funnels directly on Facebook Messenger, because it offers an easy and effective way to communicate directly with potential customers and guide them through the buying process.
Learn how to create a Facebook Messenger sales funnel right now.
As we said before, the sales funnel is a marketing system used to take the lead from acquiring it to becoming a customer. When we talk about targeting with Facebook, we are referring to the same funnel applied to this platform or social network. The idea is that the lead is captured by Facebook and converted within the same platform through Facebook Messenger.
The Facebook Messenger sales funnel consists of several stages, including attracting leads, converting leads into buyers and retaining existing customers.
You have always to consider that you can also use Callbell in order to deal with potential customers using Facebook Messenger. Callbell has several features that cannot be found on Facebook, by spreading conversations across the team. Moreover, Callbell brings us a new feature where you can create your own funnels for customer chats, cool right?
A sales funnel is a marketing strategy that represents the process that a potential customer follows from the moment they are interested in a certain product or service until the sale is concluded.
When we talk about funnels, a lots of questions come to mind, one of which concerns the different stages of the funnel.
1) First phase of awareness: This is the first contact between your product and the customer. It is very important to get his/her attention at this first moment.
2) Second stage of interest: Subsequently, we need to get the person interested so that they start investigating and seeing information regarding your product and company.
3) Third phase of consideration: At this moment, the customer begins to consider improving the purchase of the service or product.
4) Fourth phase of intention: In this step, the person begins to want to proceed with the purchase.
5) Fifth stage of purchase: Finally, the potential customer becomes a buyer and he/she decides to buy the product or service.
With this function provided by Callbell, you will be able to involve people in a very practical way, by discarding contacts who do not meet the requirements to become a perfect customer. The idea is to get people interested in your products or services while crowding out those who are not interested, by building a database of potential customers who can then fall in love with your marketing campaigns right on Facebook.
An important point is that this sales funnel works for Facebook Messenger, as Callbell is capable of handling messages from your Facebook account.
Cómo crear tu embudo de venta:
The first thing to do is access the “Conversation funnel” section from the settings page of your Callbell account, then click on the “Create a funnel” button. Give the funnel stage a name (for example, “First Contact”), an emoji, an order number and, finally, save everything.
Repeat the steps above to add the other stages to your sales or support funnel (for example, 2. Demonstration, 3. Follow up, 4. Close, etc.)
Using funnels on Facebook Messenger with the help of Callbell is very profitable for your business. Indeed, thanks to this feature, you will be able to define and customize your sales funnel based on the needs of your business, thus allowing you to segment your contacts into the various stages, keeping only the best ones. Additionally, you will be able to efficiently manage all sales conversations and customer service.
Implementing a Facebook Messenger sales funnel by using Callbell is a strategy that will help you improve the effectiveness and efficiency of your sales processes.
Frequent Questions
What is a Facebook Messenger-oriented sales funnel?
A sales funnel targeting Facebook Messenger is a marketing strategy that uses Facebook’s messaging platform to guide potential customers through the buying process. Instead of using a website or email to take leads through the sales funnel, Facebook Messenger is used to send personalized, automated messages that answer leads’ questions and encourage them to make a purchase.
What is a sales funnel?
A sales funnel is a marketing model that represents the process that a potential customer follows from the moment they find out about the existence of a product or service until they purchase it. It is a concept that is used to describe the different stages that a potential customer goes through to become a buyer.
The sales funnel is divided into several stages and each of them has a specific objective that focuses on a particular point, among them we have the stages of awareness, interest, consideration, intention and purchase.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct
