Google My Business Messages [2022 Guide]

We know that the contact methods that customers use today with companies change quickly and that perhaps what is a trend today will no longer be so tomorrow. Google My Business is one of those channels that customers use, but that companies do not pay much attention to. When a customer wants to find a business location, it uses Google My Business. Many times, these customers want to connect with companies but it is impossible, as they do not use Google’s corporate messaging. This is why we will explain everything to you in this article.

Get ready to understand and delve into a new trend. We offer you the Google My Business 2022 guide and we will also talk about a tool that, along with Google, can give you a very important help to your business.

What is Google My Business?

To talk about Google My Business, we first need to know when it was created. This service was launched in 2017, it is a messaging service that connects businesses and customers from the Google search page. It is really simple: users enter your business name on Google and the information will immediately appear on the page. In order to take advantage of this feature, you must have a Google My Business account.

Currently, Google My Business continues to update and evolve. So, in the future we will certainly have very interesting new features for all companies.

Should I use Google My Business in My Business?

Google My Business is an essential tool for companies. This is because it is a service that exposes us to a channel that is widely used by users. It gives us the ability to appear on Google maps, in Google searches and get user reviews. This is extremely important as it allows us to gain more trust and credibility on the internet.

Furthermore, Google My Business is a channel that we can add to our marketing strategy, which will allow us to grow, improve and gain more credibility from users. We strongly recommend that you use this tool to make yourself known on the Internet, allowing users to review your business and allowing Google to show your location to new and potential customers.

How to create and configure a Google My Business account?

In order to set up your Google My Business account, you must first create one. In order to move forward we must follow these steps:

1) The first thing to do is to enter the Google My Business website and click on sign in.

2) Next, we write the name of our company in the search engine.

3) Once you have written the name, you have to choose the category of the company.

4) After choosing the category, we will be asked to add a location or not.

5) Then, we choose in which countries we offer our services.

6) We also add all company contact information. We click on Next and then we choose whether or not we want to receive updates from Google.

7) Then, we place our mailing address. This is usually required to verify our account, furthermore after clicking Next, we choose our service hours.

8) Then, it comes one of the most important steps in the registration, as this is where we will activate the messaging.

9) En este paso vamos a agregar la descripción de nuestra empresa y las fotos de la misma.

10) Finally, a message will appear telling us to verify our company and, once done, our profile will be ready.

Set up messaging in Google My Business

In order to configure messages, the app must be installed on your device, as it is no longer configurable from the web. You should keep in mind that you should always verify your company so that the message option is displayed.

Once you have verified our company and installed the Google My Business app on your phone, you will only need to follow these steps to set up your messages.

To do this, go to Settings > Messages. Next, you need to activate the Messages option and edit the welcome message. With this you will have the messages activated and configured in your Google My Business account.

Once all this is done, when a person writes to your Google My Business account, they will receive the automatic reply you set up. Then, you will be able to interact with the customer and send them your WhatsApp link so as to continue the conversation perhaps using the Callbell tool.

What is the Google business profile and how to set it up?

Although we talked about Google My Business, Google is currently undergoing a major update and will be renamed Google Business Profile in 2022. The great advantage of this service is that, once this update is done, companies will be able to manage their profile directly from Google maps or in searches.

The biggest difference between these two systems is that although they are virtually identical, users will be able to solve their verification problems or other additional problems such as address, publications, opening hours or reviews and answers from search or even maps.

If you would like to create an account in your company profile, you can do so by clicking here. Keep in mind that it is now the same as Google My Business, you will not notice a big difference except in the additional features we talked about above.

Callbell: the perfect complement

Callbell is a multi-agent tool for communicating with customers using social networks such as Facebook, Instagram, Telegram and WhatsApp. As mentioned above, Callbell can be the perfect complement to Google My Business. This is because My Business attracts traffic and opens the communication channel for customers and from there they are redirected to WhatsApp, where they are served with the Callbell tool.

This tool is very interesting, as it allows us to get the metrics of our business. At the same time, we can connect multiple agents where everyone is the owner of their own conversation. Another important point is the specific functionality for sales and support, which makes it an interesting solution for companies. If you want to try Callbell, click here.