Facebook Ads Library: what it is and how it works

It is no secret that companies live daily in a constant battle to improve their business opportunities. This results in constant advertising changes, increasing the cost of bidding on Google and Facebook or simply developing new marketing strategies that give better results. Many times, these companies need new ideas or new approaches and this is where a tool called the Facebook Ads Library comes into play.

This solution works in a very interesting way. Since it extracts several information from active campaigns within the Facebook platform. This lets you know which of these are having the most success. This way, companies can research the competition, see what really works, and use these ideas to create something new and safe. Facebook Ads Library is nothing more than a platform where all information on campaigns carried out by brands within Facebook is collected.

If you are interested in this topic, you can continue reading this article in which we will explain what Facebook Ads Library is, how it works and how it can help you improve your marketing campaigns.

What is the Facebook Ads Library?

Facebook Ads Library is a completely free tool that gives you the ability to collect data from all paid ads posted on Facebook or related platforms like Instagram all in a free-way.

This tool was created as a consequence of some political campaigns where greater transparency was required when advertising on the Facebook platform. Consequently, it was decided to create a major research program entirely dedicated to businesses.

How does Facebook Ads Library work?

Now we will show you how to use Facebook Ads Library. For this you will only have to follow the steps that we will show you below:

1) Choose the country and category of the ad

The first thing we need to do is enter the Facebook Ads Library page, choose the country and category of the ad we want to search for.

2) Choose the keyword

So, we need to filter by keyword what we want to be shown: in this case we will filter by keyword (Chocolate cake). As you can see, several results have been filtered and, once you click on search, the ads that are actually active will start to appear.

3) Review the results!

Once you have filtered your search, you will see results with all active ads. In this case we have two options, see the ads of a specific company or page or see all available ads. In this case you can choose according to your needs. We will see two cases so that you fully understand how it works.

Case A

If we choose to study a specific company or page, after searching for the keyword, we will be shown the most relevant pages for that word or for advertisers. We just have to click on the page we want to study and see the information. Note that sometimes not all advertisers are shown due to national restrictions. If we want all advertisers to be shown, we have to choose in the first filter (all countries).

Case B

If we do not want to see advertisers directly, the best option is to go through each of the available ads and see all the information that interests us. If we want to study the advertiser of a very specific ad, we just have to click on the name of the page and all the information will be shown.

In addition, we can directly see information about the ads such as the text, the image used, the start date of the campaign and whether it is active or inactive. If we click on see details, more information will be broken down.

Conclusions

As you can see, it is very easy to use the Facebook Ads Library tool. Businesses use it to see active marketing or to come up with new ideas when they are short on creativity. It is an extremely important and simple to use tool, suitable for everyone, because it allows us to improve what is already working on the Internet and give a boost to our entire advertising strategy on Facebook and also on other social networks.

Also, a good ad strategy that works 90% is to send your potential customers your WhatsApp account. This tends to work most of the time, as it is a very direct channel. The downside is that managing a large number of messages in this app is quite complicated, as it is not created for this purpose. That’s why we recommend using a tool like Callbell that can easily manage all your messages from social networks work. If you want to know more, click here.