SaaS companies have been around for years, they have evolved and updated to offer very interesting and modern solutions. This is why large and small companies from different sectors. They have chosen to choose SaaS tools that improve efficiency in their daily work. This is how SaaS companies have increased their sales opportunities over the past few years.
Although the idea of creating a SaaS company is quite exciting, it is often very difficult to start and not everyone has the knowledge to launch such a company. Also, the increase of SaaS companies over the years has made the competition very fierce. For this reason, in this article we will share a definitive guide for SaaS sales via WhatsApp in 2022.
SaaS sales is a subscription-based marketing model for digital products. That is, companies sell a digital service of a tool or product through a monthly subscription.
In the past, when you wanted to purchase software or a digital program, it was absolutely necessary to purchase a physical disc in order to install it on your computer. This greatly limited the possibilities for companies to sell and improve products. Over the years, things changed and digital software began to appear on the market. With them, people could simply download the program and install it on their computer.
Now, all this has changed and it has become a totally new model. It is based on a subscription and people can rent the service or software that the company sells for as long as they want. Things have changed so much that customers usually contract services directly on WhatsApp or other social networks. This is how SaaS sales has a new approach, it focuses on retaining customers and not so much on getting new ones. This is because now the services are rented by time and it is important to give value to the service more than to the sales themselves.
Thanks to services like Netflix, YouTube, and Spotify, people are more familiar with the idea of subscription-based services. As a result, sellers and marketers do not find it so difficult to explain what the benefits are and how the services of SaaS companies work.
SaaS sales are worked on in a very particular way, however, the actions and the way of working differ a little depending on the position you have and the work you do within the company. Next we are going to share with you a detailed list of how SaaS sales can be worked on WhatsApp.
a) As a first step, we need to know where our potential customers are located geographically.
b) The second step is to contract a platform that allows you to manage communications efficiently through WhatsApp. We can use Callbell.
c) The third step is to start prospecting, strategy planning and communication management with these potential customers through WhatsApp.
d) Once the relationship with the client has begun through WhatsApp, it is necessary to follow up to achieve the sale later.
e) The fifth step is to provide presentations and product demonstrations to convince the client that our service is what they need.
f) Finally, remember to maintain active communication with your client so that they feel comfortable with your after-sales service. This is usually done by the support team via WhatsApp.
As you can see, SaaS sales is not that simple, it is necessary to maintain a clear and efficient communication with your clients so that everything works well. Today the channel most used by companies to communicate with their customers is WhatsApp. Therefore, it is necessary to maintain effective communication by this means. WhatsApp is a social network that is not designed for customer service, so you will have to use services like Callbell to manage your communications.
Sales agents in 2022 are using more media than in previous years. Those that continue to dominate are email, social networks and messaging apps like WhatsApp which are at the top of the list. This is why it is so important to have omnichannel platform services.
Generally, the SaaS sales process has several agents, among them we have the SDRs who have the first contact with potential clients and qualify them. Then we have the sales team, they are the people who present the product, do the demos and finalize the sale. Finally we have the support people, they are the ones who offer the after-sales service and retain the customer. This is the way sales are structured in SaaS companies in 2022 and all this goes hand in hand with tools that improve communication on WhatsApp and other communication channels.
As we have discussed before, in the world of SaaS companies there are different sales models, if you want to create your own SaaS business you must understand which business model is right for you. For this reason, we are going to share with you which are the best models and in which type of companies they should be applied.
Customer self service
If you think about it in detail, this model is really profitable and interesting. Who would not want your own client to carry out the entire process of omboarding and purchasing the service. However, this requires a lot of effort from the customer and is only possible with products that can be easily handled.
A good example is Netflix which does not require someone to talk to you and sell the service, but rather you can purchase it yourself and get going. Similarly, a person can purchase a SaaS business service without the need for a sales person. This type of clients and business model can save the company a lot of money.
Transactional via WhatsApp
Sometimes companies sell services that are complex to understand and it is usually very difficult for a client to get up and running. This is where customers communicate directly with a sales representative via WhatsApp before making a purchase. This helps customers to resolve their doubts in a communication channel where they feel comfortable and feedback is fast.
This type of service or model, although expensive, is very beneficial. You will always have a sales team ready to help your customers on WhatsApp at all times and ready to make sales effectively thanks to the ease of communication in this mass messaging app.
Service dedicated to companies
In this type of models, personalized communication is very important. Generally, the channels most used by companies and their customers is WhatsApp. A great example is WhatsApp groups where a support team from the SaaS company and the customer team that uses the service meet. Communication by WhatsApp is usually very effective.
This model is really complicated to apply, since clients usually have very specific requirements. However, this type of business usually leaves a lot of money monthly. For this reason, it is worth dedicating time and effort to these types of clients.
SaaS companies use specialized metrics to detect where there are great business opportunities, where there is room for improvement and how to optimize processes. That is why in this section we will share with you some of the best metrics that you can use in your business to sell much more.
Over 90% of online customers make their purchasing decisions based on the quality of customer service they perceive from a company, their sales process, and the business model they use. This is because people want to connect in a more human and practical way. It must also be taken into account that resolving doubts and concerns is a fundamental part of the sales process in SaaS companies. In addition, offering good communication based on specific metrics and data analysis can directly affect how people perceive our company and be the difference between a purchase or not.
Callbell es la mejor herramienta de empresas SaaS para vender en WhatsApp, esta es una herramienta excelente para medir la satisfacción de tus clientes y a la vez facilita la labor de tu equipo de venta de empresa SaaS. Con esta herramienta no solo podrás tener estadísticas claras de tu empresa. Si no que también podrás conectar tus diferentes canales de atención como WhatsApp, Facebook Messenger, Instagram Direct o Telegram en un solo lugar y gestionarlos con la cantidad de agentes que necesites.
Adicionalmente, Callbell ofrece un conjunto de sub herramientas adicionales para equipos de venta. Los cuales pueden ayudarte a desarrollar un mejor trabajo y una gestión efectiva de todos tus leads. Si quieres saber más sobre Callbell, da clic aquí.
Frequent Questions
What is the best SaaS business tool to sell on WhatsApp?
Callbell is the best tool for SaaS companies to sell on WhatsApp, this is an excellent tool to measure the satisfaction of your customers and at the same time facilitates the work of your SaaS company sales team. With this tool you will not only be able to have clear statistics of your company. If not, you can also connect your different service channels such as WhatsApp , Facebook Messenger, Instagram Direct or Telegram in one place and manage them with the number of agents you need.
Additionally, Callbell offers a set of additional sub tools for sales teams. Which can help you develop a better job and an effective management of all your leads.
What are the key metrics for SaaS companies on WhatsApp?
SaaS companies use specialized metrics to detect where there are great business opportunities, where there is room for improvement and how to optimize processes. That is why in this section we will share with you some of the best metrics that you can use in your business to sell much more.
Over 90% of online customers make their purchasing decisions based on the quality of customer service they perceive from a company, their sales process, and the business model they use. This is because people want to connect in a more human and practical way. It must also be taken into account that resolving doubts and concerns is a fundamental part of the sales process in SaaS companies. In addition, offering good communication based on specific metrics and data analysis can directly affect how people perceive our company and be the difference between a purchase or not.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct
