WhatsApp is one of the most used tools in recent years: this platform has become indispensable, we all now this. Many companies decide to use it for customer service and for their sales; in fact, they develop marketing strategies based on WhatsApp, creating sales funnels that pre-qualify leads and then sell them.
The strategies used by companies are focused on selling the products or services they provide. However, it is extremely important that these are accompanied by a sales funnel capable of effectively qualifying leads via WhatsApp. For this reason, it is essential to have a great sales process that can improve leads flow and quality. Despite this, the biggest problem for companies is not knowing how to implement or create a sales funnel on WhatsApp.
How to create a sales funnel on WhatsApp?
The sales funnel consists of several processes that are performed as the lead progresses through the purchasing process. Generally, a funnel consists of four steps (attract traffic, select the relevant lead, monitor the process and, finally, close the sale).
An example of a sales funnel can be the following
First you need to have a clear idea of what WhatsApp Marketing strategies you can use to attract new leads, to you ensure a steady flow of traffic to your funnel. With the following tips you will be able to make your potential customers very interested in what you promote, so as to subsequently acquire their data:
1) The first thing to do is to reply to the message that the customer has sent you in a friendly way. Next, you will ask for contact details before providing information on what the customer has asked for.
2) Wait for your customer to respond and then you can provide the information they ask for.
3) Finally, add their data to the lead list according to their needs. Likewise, guide the conversation into the next phase, meaning the one aimed at entering the funnel, if that is the case.
b) Generate more leads with WhatsApp
1) Use the WhatsApp button on your web page or, if you don’t have it, use the Callbell Widget.
2) Use your status on WhatsApp to show what you sell.
3) Create offers and promotions on WhatsApp Business, allowing your customers to always be informed about your ideas and novelties.
4) Post stories on WhatsApp and Instagram: two very important social networks for the advancement of your business.
5) Segment your database on WhatsApp in order to offer personalized information and promotions to all your different users.
c) Maintain and monitor your chats
In this part of the funnel, we are in the middle of the buying process. Therefore, it is vital to follow and keep active conversations with customers so that our leads know that we are always there at all times.
This is a very essential element, as in this way we will know if the user is really interested in acquiring our products or services. Plus, by keeping the conversation transparent and friendly, you’ll see your leads conversion rate increase.
Another really important point is to test the different messages in order to understand which ones work best. Never use the same message twice. Moreover, it is essential to segment your leads and develop personalized messages for each type of user. This will improve the overall image of your company, thereby increasing your sales.
d) Close the sale
This is the last stage of the sales funnel and is certainly the most important one. In this phase, in fact, the leads decide whether or not to buy the product or service you are offering. It will therefore be possible to understand if all the work done up to here has really paid off.
The idea is to ask the lead if they really want to buy the service and then try to sell it immediately. In fact, remember that time is an important factor in a user’s purchase decision.
Next, leads begin to enter the sales funnel by starting a conversation with one person. In this phase, the company begins to have contact with the potential customer, qualifying the lead (cold, hot or warm depending on the interest of the potential customer).
Once the lead has been defined, we move on to the last phase of the funnel, which is the closing of the sales. At this stage, an agent contacts the lead, convinces them to buy, and closes the sale of the product or service. Specifically, this process works for different business styles and can be automated or used with people for each stage of the funnel.
The tool we are talking about is Callbell. A tool that centralizes conversations from your favorite social networks in one place, presenting itself as a collaborative platform where your sales team, customer service or call center can connect and manage all incoming leads from different social networks, including WhatsApp.
If you want more information about Callbell, you can click here and find out if this is the most suitable solution for your company to manage the leads of your sales funnel on WhatsApp.
The most interesting difference between broadcast messages sent by WhatsApp API and traditional broadcast messages (those available for free on the WhatsApp App or WhatsApp Business) is that it is also possible to send a predefined message to all senders who have not saved your company number in the address book. The message will then be received by all users in the mailing list. In this way it will be possible to communicate with a large number of users (there is no limit of 256 contacts per sending), to thus effectively promote the company’s products or services.
To send a broadcast, you must first be a Callbell customer, with an active WhatsApp API account. You will then have to complete this short form . Once received, a member of our team will quickly contact you to share the cost of the service and schedule the shipment.
Although WhatsApp was created as a private messaging app, therefore useful for communicating personally with each user, it allows the sending of mass messages aimed at promoting, selling or disseminating company information.
If you decide to use this feature, keep in mind that it is always important to have obtained the users’ consent to receive your communications, otherwise you risk that the number will be blocked as it is considered spam. WhatsApp, after several reports from users, may decide to temporarily block the number.
You can find more info on our dedicated knowledge base.
Once the shop has been created, in the “Catalogue” section you can enter the products or services you wish to sell via WhatsApp. You will be able to divide the products into categories, add prices, descriptions, delivery methods and everything you need to be able to sell on WhatsApp.
With Callbell Shop you can create a real online store for free and without needing a website. Once your digital catalog has been created, you will have a shareable link that refers to your digital catalog (e.g. v2project.callbell.shop)
You can connect your WhatsApp catalog to Facebook or Instagram, sharing the shop link on a post or story, or create an ad that refers to the catalog , so that your users can easily add products to their cart and order them directly on WhatsApp.
How does a sales funnel work?
Next, leads begin to enter the sales funnel by initiating a conversation with a person, including through managing external services like Callbell. In this phase, the company begins to have contact with the potential customer, qualifying the lead (cold, hot or warm depending on the interest of the potential customer).
Once the lead has been defined, we move on to the last phase of the funnel, which is the closing of the sales. At this stage, an agent contacts the lead, convinces them to buy, and closes the sale of the product or service. Specifically, this process works for different business styles and can be automated or used with people for each stage of the funnel.
What are the benefits of having a sales funnel on WhatsApp?
As you can see, there are many advantages to having a sales funnel on WhatsApp: if you think that managing all the leads that reach your sales funnel is too complicated, a great solution is to use an external service like Callbell to manage the leads in an orderly and efficient manner.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct
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