If you are reading this article, it is probably because your company uses WhatsApp to sell and serve customers. Now, the most likely thing is that every day you find yourself with a lot of information that you do not take advantage of correctly. This has a negative impact on your business, since you lose part of the contact with your customers.
Imagine that 10 people contact you and you do not save their data. Once these people stop writing you will lose contact with them and by not saving their information you will not be able to send them reminders, promotions or relevant information about your products and services. This is why it is so important to keep a database of all your customers. However, today you are in luck, in this article we are going to teach you how to create a detailed contact database in WhatsApp with Callbell and how to get the most out of it.
The most powerful instant messaging application currently is called WhatsApp and along with it there are tons of other apps that help you communicate with consumers. As we mentioned before, day by day the number of conversations that companies usually have with their customers through these apps only continues to grow. But many of these companies do not usually organize or store the data that these clients provide. This means that they lose many opportunities that perhaps in the future will make them win more and better sales.
For this reason, the idea or the most practical way to solve this problem is to create a database that can contain all the important information about your clients; such as: preferences, tastes, hobbies, buying habits, economic status, demographic data, level of education, etc. Databases help you organize all this information in one place and then access it easily to use it either in marketing campaigns , create market segments, promotions for a specific niche, etc.
This is when we come to WhatsApp , this app helps us capture all this information through the chats that your agents have with potential customers. This is very beneficial for your company, especially if you depend on the information to be able to sell later on. The idea of this is to create a database from the information obtained in WhatsApp and reuse it for marketing campaigns in this same messaging apps.
If you do this work intelligently, you will be able to define what the preferences of each person are about the catalog you have in WhatsApp, what products they like the most, which products are the best sellers, you can create groups according to the target to be able to share specific stories to specific clients and much more.
This is done in order to more easily find the right customers and share the information they need to make more sales and offer them what they need.
A WhatsApp database is necessary to centralize all your customer information in one place. This information will be used for marketing, promotional and sales purposes.
With a detailed database, your company will be able to find out the tastes and preferences of its potential customers and thus design strategies based on real information and offer specific products and services to the right audience. If you do this within WhatsApp, customers will be able to see specific information about your catalog in WhatsApp Business or personalized statuses for each of these customers.
In this way, your company ensures that you increase the percentage of sales possibilities to your customers and therefore greater profitability and better results.
With Callbell it is very easy to create a database that can be easily used to create ideal sales strategies. This tool has a CRM module that helps you gather all the relevant data that your company deems necessary about the customers who write daily.
For example, if you are a pharmacy, perhaps it would be interesting to collect data on the types of diseases that regular customers have; it would also be interesting to collect demographic data and professions. In this way you can understand if they are customers of the pharmaceutical sector and create exclusive promotions to sell wholesale. Are you now understanding the importance of a detailed database?
In its CRM/Contacts module, Callbell stores the names, telephone numbers and all those options that you previously configured in the personalized fields. In this way you can filter within your contact database for the options that interest you at that moment.
Now we’ll show you how to use the CRM function and custom fields to create your contact database using Callbell.
1) Enter the configuration and create your custom fields
In this step, we must connect to our Callbell account and enter the configuration module – custom fields to create all those fields that we believe are important to add information about our clients and potential clients.
2) Create the custom fields
Then, we must click on the button to create custom fields and add as many as we need.
3) Add information from the fields in each chat
In this step, we only have to add the information from the custom fields in each chat we have with each client so that the database takes shape.
4) Filter the database by each field
If you want to get specific information from your database, just go to the contacts panel within your Callbell account and filter your contacts according to the field you want.
5 ) Export our database
Finally, if you want to export your database, you can do so by clicking the export button in the contacts module of your Callbell account.
Frequent Questions
Why do I need a WhatsApp database?
A WhatsApp database is necessary to centralize all your customer information in one place. This information will be used for marketing, promotional and sales purposes.
With a detailed database, your company will be able to find out the tastes and preferences of its potential customers and thus design strategies based on real information and offer specific products and services to the right audience. If this work is applied in WhatsApp, customers will be able to see specific information about your catalog in WhatsApp Business or personalized statuses for each of these customers.
In this way, your company ensures that you increase the percentage of sales possibilities to your customers and therefore greater profitability and better results. An excellent tool to create databases on WhatsApp is Callbell.
What is a WhatsApp database?
A database is a list that contains all the important information about your clients; such as: preferences, tastes, hobbies, buying habits, economic status, demographic data, level of education, etc. Databases help you organize all this information in one place and then access it easily to use it either in marketing campaigns, create market segments, promotions for a specific niche, etc.
This is when we come to WhatsApp, this app helps us capture all this information through the conversations that your agents have with potential customers. This is very beneficial for your company, especially if you depend on the information to be able to sell later. The idea of this is to create a database from the information obtained in WhatsApp and Callbell to use it in marketing campaigns in this same messaging apps.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct
