It is no secret to anyone that WhatsApp has the largest number of users in messaging apps in the world. It won’t be long before this app is totally indispensable in our daily life. There is even talk that in the future everything related to a company’s sales can be managed through this platform and the way of communicating with customers will be much easier and more comprehensive.
It is completely normal that the need for a viable solution to improve the communications of companies with customers is increasing. WhatsApp makes this possible due to its WhatsApp Business API . This allows you to perform certain functions that are not available in normal WhatsApp. Some of these functionalities are automation, CRM and chats shared with your teams.
Now, in this article we are going to explain what the WhatsApp Business API is and its top features . We will also explain how to use the API with Callbell and its benefits.
The WhatsApp Business API is a tool that makes it easy for medium and large companies to communicate with their customers through WhatsApp from other platforms.
This tool is one of the most useful when it comes to integrating your company’s communications. The WhatsApp API interface will allow you to integrate the messaging app with other tools. Or carry out processes of automation of your communications and even automate notifications.
1) Shared team messages
This feature is very interesting. It allows you to share messages within the platform with your team. This is a very interesting functionality, especially when you need to communicate something with your colleagues in a conversation without the client seeing it.
2) CRM for WhatsApp
A CRM is a tool that helps you organize and automate in a certain way the communication with customers and the marketing actions of your company. This is responsible for storing information about customers, integrating the essential tools that your company needs.
As we have mentioned above. A CRM for WhatsApp is one of the most important benefits that the WhatsApp Business API offers you.
Another advantange of the WhatsApp API is the automatic messages and the mass messages . With this functionality, you will be able to reach a large number of contacts automatically through this feature and the Callbell tool.
4) Verified business profiles
A verified business profile with the WhatsApp Business API is very important because it allows you to show your customers the name of the business (instead of the number) accompanied by the green verified business check on the right on your WhatsApp profile. This undoubtedly provides a higher level of trust between your customers and your company.
5) Messages or interactive templates
Interactive templates are messages that are used to speak on WhatsApp to a contact who has not been in contact with your company before or who has not responded to an existing chat for at least 24 hours.
These templates must be previously approved by WhatsApp in order to be used. It is a rule imposed by the WhatsApp API to limit excessive spam from companies to users, and thus preserve the efficiency of this channel.
6) Automations (Routing, Chatbot, Callbell API)
Another of the most important features of the API are automations. These give you the possibility that your client can speak automatically with your company. And in turn, be redirected to the department you need. This is very important because it streamlines processes and makes communication more effective.
7) Statistics and Reports
Another of the great benefits of the WhatsApp Business API are the statistics and reports . This is because with the API you can generate reports of all kinds about your messages, agents and clients regarding the communication. In addition, it is possible to estimate how profitable an agent of your company is being and how effective the communication strategies you are applying are.
As you can see, enjoying the WhatsApp Business API brings many benefits to your company. Many of these extra features are provided by Callbell from its multi-channel and multi-agent platform.
Callbell is a tool that connects to the messaging apps you use the most, including WhatsApp, and that offers multiple sub-tools for sales and support teams. It allows you to manage messages from your clients with multiple agents and teams as well as statistics, chatbots, CRM and much more.
If you want to know more about the benefits of Callbell, click here.
Frequent Questions
How to take advantage of the WhatsApp Business API?
As you can see, enjoying the WhatsApp Business API brings many benefits to your company. Many of these extra features are provided by Callbell from its multi-channel and multi-agent platform.
Callbell is a tool that connects to the messaging apps you use the most, including WhatsApp, and that offers multiple sub-tools for sales and support teams. It allows you to manage messages from your clients with multiple agents and teams as well as statistics, chatbots, CRM and much more.
If you want to know more about the benefits of Callbell, click here.
What is the WhatsApp Business API?
The WhatsApp Business API is a tool that makes it easy for medium and large companies to communicate with their customers through WhatsApp from other platforms.
This tool is one of the most useful when it comes to integrating your company’s communications. The WhatsApp API interface will allow you to integrate the messaging app with other tools or to automate your communications and even automate notifications.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct
