How to use chatbots on Telegram to improve your business: detailed guide

For some years, Telegram has placed itself among the first competitors of WhatsApp. In fact, this messaging app has grown dramatically, reaching over 700 million active users.

Just like WhatsApp, Telegram has grown and evolved to adapt to its consumers, including companies, entrepreneurs and users who use the social network during their free time. This has allowed Telegram to completely change the way we see business, by creating features suitable for this type of audience.

That is why companies choose to use this means of communication to interact with their customers, realizing that the number of sales and leads is growing, as well as business and entrepreneurial interest.

In this article, we want to describe all the advantages of chatbots on WhatsApp, how to apply and configure them within your company and the best tool to put them into practice.

What is a chatbot and how does it work?

A chatbot is a program designed to focus entirely on interactions between people. These tools are commonly used by companies to serve their customers automatically.

That is why, on some web pages, when we write we see bots that deal with our requests, giving us different options to choose and continue with a standard line of communication. We are interacting with a robot and not with a human agent.

However, these friends are extremely helpful in answering frequently asked questions and common problems. It is always advisable to leave a window open to human communication.

Steps to implement a chatbot on Telegram

Creating a chatbot on Telegram can prove to be a real challenge: the steps to implement this social network are, in fact, highly complicated. Despite this, we will share here the path to follow, using the best tool on the market that allows us to activate bots on Telegram in a practically elementary way:

Step 1: First of all, we need to understand the use of our chatbot.

When we want to consider using a chatbot within our business, we need to know exactly what purpose we want to use it for. There is a very fine line between fully automating customer service and great customer support. If you know how to balance everything in the right way, you could even kill two birds with one stone.

Step 2: Select a chatbot platform that is compatible with Telegram.

The next step to follow is to choose a Telegram compatible chatbot platform. In this case, we recommend Callbell to implement your bots on Telegram, being a tool capable of combining automation with human assistance, including various analysis features.

Step 3: Set up your chatbot on Telegram

After choosing the platform, we need to configure and organize the flow so as to define the ways in which the chatbot will interact with users.

Step 4: Test the chatbot.

Now it is time to test the chatbot, making it react to messages from all users according to the previously established settings.

In order to do this, you will need to upload preset responses, setting up conversation rules after training the chatbot.

What are the benefits of using Telegram chatbots that are ideal for your business

Great customer support does not mean full automation, having several benefits that chatbots bring. It is extremely important to understand that a healthy and correct balance between automation and human assistance is necessary for your business to run smoothly. That is why below we would like to share some of the biggest benefits of automating your business, while remembering to keep in mind that human attention is key:

1) Optimize customer service: By automating some of the most frequently asked questions, we will be able to optimize customer support by reducing response times and solving some cases.

2) Automate tasks: Another very important benefit is the ability to automate the most basic tasks, by saving your team of agents, time and effort.

3) Increased reach and availability: Being an automatic process, there will be increased message coverage without the efforts of a human agents. Therefore, there will be a greater availability of human personnel to solve special and more serious problems.

4) Get more leads and better sales: In addition to helping, using bots can certainly improve the number and quality of sales. This is because they are not limited to just assistance, they are also adapted to sell products and services.

Conclusion

Finally, the use of bots for customer support and sales is highly beneficial for all companies and entrepreneurs dealing with different sectors. The use of Callbell considered a bot provider is perfect thanks to the various monitoring, management and multi-channel interaction system functions in order to improve communication between companies and customers.

If you want to try Callbell for building your own chatbots, click here.