How to manage Facebook page messages

In this article, we will see what are the best ways to efficiently manage messages coming from your Facebook page or, if installed on your website, from Facebook Messenger live chat.

Although Facebook Messenger is one of the most popular messaging channels in the world (second only to WhatsApp), the chat interface for message management within Facebook Business Manager is not an effective solution for companies that receive a significant volume of requests.

In fact, the solution provided by Facebook does not include those features that are suitable for collaboration within a sales or support team. For this reason, it is difficult to provide quality customer support through this messaging channel.

What are the advantages of providing customer support through direct messaging apps like Facebook Messenger?

At the same time, the number of companies that wish to offer support through direct messaging apps like Messenger, is growing day by day.

Unlike traditional emails/ticket systems or live chat services, the use of these channels has several advantages among which:

1) Establish a personal relationship with the client
2) Provide support on an app already installed on your smartphone
3) Collect data such as phone number or Facebook profile

Choosing an alternative to Facebook Business Manager? Here’s why

In recent years, several companies have developed alternatives to the message management interface provided by Facebook in order to provide companies with the features necessary for the collaboration of more support agents, compared to a one-on-one conversation.

These platforms include features such as:

1) Assignationt of chats to an agent or team
2) Routing systems
3) Response templates
4) Tags
5) Notes
6) Management of contact data

The integration of one or more of these features within a customer service platform allows a company to manage messaging through Facebook in a scalable manner.

Are there other softwares for managing messages of a Facebook page?

There are several alternatives to the interface provided by the page management section of Facebook; some of the alternatives are:

1) Callbell
2) LiveChat
3) Zopim (Zendesk)

What is the best alternative to Facebook Business Manager for managing Facebook page messages?

The answer is simple: Callbell. The platform allows for an extremely simple way to manage messages from customers who choose to use Facebook to communicate with your company.

In addition to message management, the platform allows you to gather as much information as possible through a CRM module. All this whether the platform is used by 1 single user or 30.

Here’s how to understand if Callbell can help your business:

1) Create a free account from here
2) Connect and authorize the app to manage your Facebook page
3) Add your collaborators to your account
4) Install the Messenger chat widget if you want to receive chats from website visitors as well

This process does not take more than 3 minutes to complete and allows you to quicly start managing conversations with your customers. 

If you have not already done so, you can create a free account on Callbell from here. We can’t wait to find out what you think! In the meantime, thanks for reading and see you next time!