Instagram Chatbot: why you need one

Chatbots are a very commonly-used technology on a variety of platforms. Callbell, Intercom, Facebook, Telegram, What’sApp, and even some banking applications all have some form of chatbots developed specifically for them.

Instagram chatbots, however, are a rather rarely seen sight. But, if you use Instagram for business purposes, they might be worth looking into for you.

In this article, we’ll be taking a look at some of the strongest reasons why you should invest into using a chatbot on your business Instagram account.

Dramatically speed up your customer service

 

If you run a business page of any kind, you already know that people tend to ask the very same questions all of the time. Especially if your user base is on the bigger side.The importance of customer service cannot be understated.

WIth the help of a chatbot, you will be able to lift some of that weight off your social media managers’ shoulders. In addition, you can also get cloud call center software to help provide quicker support in case the chatbot isn’t enough.

By programming your chatbot to answer some of the most basic questions like “how much does {product} cost”, “where is the link to your website”, etc., you will be able to easily spare your SMMs from having to answer the same questions 12 times every day.

When a bot handles the most simple to answer questions, your managers are able to concentrate on the queries that need human input, reducing the time to reply to each customer question, and improving their efficiency. Moreover, over time, chatbots can improve their response through reinforcement learning with human feedback by gathering feedback and making their answer more human and natural.

In addition, chatbots automatically log every single question a customer asks, allowing you to easily track what people are talking about, alerting you about any potential problems and issues your site/service may have, whereas human managers would first have to report these things to you manually.

 

Boost sales

If you’re running an eCommerce business, you already know that there is no such thing as downtime. And if there is downtime, it simply means that you’re losing out on sales.

And while your managers definitely need some time off to eat, sleep, and rest, a chatbot definitely doesn’t.

If your online store is available in multiple regions, you will definitely miss out on some sales if you only rely on human managers. A chatbot can easily answer any questions related to your product and redirect users to the according store pages, helping you with your sales efforts.

Easily distribute discount codes and promotions

Promotions are the bread and butter of Instagram and social media in general. For example, posting a picture with your product and adding a certain hashtag in the description to get a discount on the next purchase is a very commonly-used strategy by Instagram marketers.

However, just the process of reaching out to every single person who has posted the picture with your hashtag can take absolute ages. Again, this is something that can be easily automated by a chatbot, streamlining your processes and freeing up the hands of your manages, allowing them to focus on things that actually require human input.

Hands-off lead generation

Whenever somebody messages you about your product, that means they’re interested in whatever you’re selling, meaning they’re a warm lead.

You need to act on these fast – otherwise they’ll lose interest in your product/service and you will potentially lose out on a sale. Again, a huge disadvantage of using living, breathing social media managers is that they need to take time off-work, meaning that whatever leads message your business while they’re offline have the potential to go cold by the time you log back on.

Using a chatbot will help you take advantage of every single lead, no matter the time of day at which they reach out to you.

Integrate with tools like inventory management systems

You can also integrate your chatbot with tools like inventory management systems, CRM, and analytics.

If you connect your Instagram chatbot with WooCommerce, you will give your users the ability to browse your inventory right from their inbox, providing them with a custom buying experience.

Creating, updating, canceling or refunding orders directly from the dashboard makes inventory management a whole lot easier, and allows you to centralize your multi-channel customer conversations into one platform.

It’s cheap

Depending on where you’re hiring, a social media manager may cost you up to several thousand dollars every single month. A chatbot, on the other hand, will only cost you a fraction of the price.

And while it’s not going to completely replace your manager (just yet), it will definitely help you boost their efficiency by ridding them of the more mind-numbingly tedious tasks.

So, if you’re using Instagram for business purposes and your SMM is struggling to keep up with the number of messages and user posts to go through every day, it’s definitely with looking into setting up an Instagram chatbot for your business.