Google post: everything you need to know [Guide 2022]

In this article we will explore in detail how Google posts work, how to use them correctly and how to integrate a WhatsApp call to action (CTA) within Google posts.

What are Google posts?

Google posts are contents composed by texts, images and videos that can be inserted into the card of your Google My Business account.

Posts can be used by companies in a variety of ways in order to advertise products, news, services or events. Once published, the content will be linked to the MyBusiness tab and it will appear to people who view it on Google from both desktop and mobile devices.

There are 4 types of posts:

1) News: These are posts for new products, services or news in your company. If your company wants to promote a new product or service, share it on Google posts by inserting a CTA button.

2) Events: This category allows you to highlight the events of your company such as conferences, office parties, meetings, open days.

3) Offers: They provide information on sales or promotional offers of your business.

4) Covid-19 Info: This is a new type of post after the COVID-19 situation. These are messages aimed to alert your customers about information such as: temporary closure, on-site health measures, etc. These post types are automatically highlighted respecting Google My Business posts.

A very interesting feature that will allow you to quickly make known an event, a promotion, a special offer, a new product or service.

How to create a Google post?

You can post texts, images and videos in a very simple and efficient way on Google MyBusiness. It is also possible to schedule the publication and duration of posts. The first step is to login to Google MyBusiness and from here select the section called “Posts” in the list that appears on the left. You will find it in the post composition area and by clicking on “Write your post” you will have access to all the writing and content options.

Useful guidelines for successful Google Posts

1) An 800 x 600 image: if you want to insert only text, think about putting it in the center.

2) The title cannot exceed 58 characters.

3) A descriptive text from 100 to 1500 characters (remember that this text does not impact SEO in any way).

4) The ability to add a CTA button indicating “Learn more”, “Book”, “Subscribe”, “Buy”, “I take advantage” which direct to a URL and which can lead to quick conversions.

NB: Posts have a limited publication time which depends on the type of post.

Also, very interesting is the statistics on the number of people who have seen the content and interacted with it in your MyBusiness account. You can also add buttons for the call to action including Buy, Subscribe, Find out more, Receive the offer that go to create mini-landing pages

How to integrate a WhatsApp CTA in a Google post?

We all know that WhatsApp is the most used communication tool by users all over the world and that Google is the most used search engine by far.

If we combine WhatsApp and Google, we will have a very powerful winning formula capable to increase interactions with our customers, both in terms of quantity and quality.

Although Google offers a tool for instant messaging (Google Messages) that can be connected to the Google My Business card, the spread of the application and the available features are significantly lower than those proposed by WhatsApp. This is why it can be extremely interesting to integrate WhatsApp within your Google Posts in order to generate interactions in this channel.

As specified in the previous paragraph, in the post creation section, Google allows you to insert a button as a “call to action” connected to a link.

It is in this section that we are going to insert the WhatsApp link with our company number.

* To create a WhatsApp link, you must use this link: *

https://wa.me/number

The section should be replaced with your full telephone number in international format.

Example:

https://wa.me/+393475645677 ✅

Alternatively, you can create a WhatsApp link containing a pre-filled message that will be automatically displayed in the text field of a chat. If you are interested this is the procedure to follow.

Once the link to your Google Post has been integrated, every time a user clicks on the CTA button, he will be redirected to the WhatsApp chat where he can write you.

How to manage WhatsApp requests generated with the campaign

If the volume of WhatsApp requests that you will generate proves to be high and difficult to manage, you could consider using an external platform such as Callbell.

Thanks to the WhatsApp Business API it is possible to offer professional services that allow companies to manage this messaging channel in an efficient and structured way.

Once a quick company verification procedure has been carried out, thanks to Callbell your company will have a platform that will allow it to give a high-performance management of the WhatsApp API channel in multi-user mode.

In addition, Callbell provides detailed metrics on the progress of your business, information on your customers and suppliers. Callbell is a very complete tool that will help you apply inbound marketing efficiently, thus obtaining the greatest number of potential customers.

If you are interested in trying this great tool, you just need to click here.