Broadcast list on WhatsApp, what is it? [Complete Guide 2023]

The WhatsApp instant messaging app has traveled around the world, becoming extremely popular among adults and companies and, since its creation, many of them have decided to choose to start selling their products or services on this platform. In fact, we must consider that the more popular a messaging service is, the more it tends to evolve and offer even more possibilities to its users. We know that many of these are companies that sell their own products and services using the aforementioned app. Over time, WhatsApp adapted its service to these business needs, by starting to offer various special features in order to advertise, sell and communicate with customers through the platform. 

In this article, we desire to describe what the broadcast lists provided by WhatsApp are, how they can be created and how to use them correctly for marketing on WhatsApp.

How to create a broadcast list on WhatsApp step by step

Sending bulk messages on WhatsApp is an extremely eye-catching action to quickly promote or sell services. If you want to know how to do it, keep reading this guide:

1) Open your WhatsApp account and tap on the “New List” icon in the settings section present in the 3 dots in the upper right corner. 

2) On the next screen, you will need to select all the contacts you want to include in the list, always being careful to put the most important ones. 

3) Once you have selected all the contacts you want to add to the list, tap the “OK” button located in the lower right corner of the screen. 

4) You will be taken to the broadcast list screen, where you can add a name in the “Name” section. You can also click the pencil in the upper right corner of the screen to add a profile picture to the list.

5) Once the list has been created, all you have to do is send the message and that’s it. 

Done! Now you can create a broadcast list on WhatsApp and send messages to multiple contacts quickly and easily.

What are the advantages and disadvantages of using broadcast messages on WhatsApp?

If you have ever done email advertising strategies, you know what a broadcast message is. The latter is similar to advertising campaigns sent via email, except that the message is able to reach your potential customer’s mobile immediately and can be read and replied to in real time. It is absolutely a huge plus because, in the past, people had to wait for their mail messages to be answered. However, using WhatsApp as a means of dissemination, the message will arrive immediately and can be read easily and practically. 

The advantages are many, among these we can mention the considerable saving of time, the high response rate, the increase in leads and ease of use. 

However, there are also downsides to using broadcast messages on WhatsApp. First of all, it can be considered an invasive action for recipients, especially if they have not allowed to receive broadcast messages. Additionally, since the message is sent as a single message, customers may therefore feel that it is spam.

How to edit and delete a WhatsApp broadcast list?

In order edit a broadcast list on WhatsApp: 

 1) Open WhatsApp and select “Broadcast Lists”. 

2) Find the list you want to edit and select it. 

3) Click on the menu button (the three vertical dots) in the upper right corner of the screen. 

4) Click on “Edit Broadcast List”. 

5) Add or remove contacts according to your need. 

6) When done, click the “Save” button. 

In order to delete a broadcast list on WhatsApp: 

1) Select the “Broadcast Lists” tab on WhatsApp

2) Find the list you want to delete.

3) Click on the menu button (the three vertical dots) in the upper right corner of the screen.

4) Select “Delete Broadcast List”.

5) Confirm that you want to delete the list by selecting it on the confirmation screen.

What are the limitations of WhatsApp broadcast lists?

Although WhatsApp broadcast lists are a really useful tool for companies and entrepreneurs, like any tool, it does not have only advantages. In fact, this type of practice has some limitations that can be particularly uncomfortable when using it:

1) They are not interactive: One of the limitations is that only the sender of the messages can interact, the other users receive the messages and that’s it.

2) They do not guarantee privacy: All members of a broadcast list can see the other members’ information on the list, like their number.

3) Limit on the number of customers: For now you can create lists that include up to 256 members.

4) They do not allow personalization: Mailing lists cannot be personalized, so you cannot add profile pictures or names.

5) They are not suitable for group discussions: Having a communication where only the sender can send messages and the recipient can only receive, there cannot be possible group discussions.

What things can we not do with the dissemination of WhatsApp messages?

If you do not want to commit an infraction, let’s share what you cannot do with this feature:

1) Do not send unsolicited mass messages: This practice is absolutely against WhatsApp policies, so if you do it you will definitely be suspended.

2) Do not send offensive messages: Users must not send messages that contain hate speech, harassment, discrimination, violence or explicit sexual content.

3) Do not submit misleading information: An explanation should not be needed; however, it is in bad taste to mislead users as it would lead to bad ads for the brand.

4) Do not use broadcast lists for commercial purposes: WhatsApp allows users to send commercial messages through its platform, but this must be done using the WhatsApp Business API not any other means. 

In general, it is important to follow the WhatsApp usage policies and respect the privacy and security of other users when using this type of tool. 

Conclusion

Creating a broadcast list on WhatsApp is extremely profitable for businesses. However, you need to have a tool that can handle large numbers of messages from potential customers who contact your business.

That is why we recommend Callbell, a multi-agent tool that allows your sales and support team to communicate efficiently with all customers. It also has multiple features capable of improving the management and speed of public interactions. 

If you want to try this tool, click here.