We know perfectly well that the best part of sales is definitely not tracking them. This happens because leads or potential customers generally do not respond positively to this aspect. They usually leave unanswered messages, are not interested, reject or just ignore you. However, the fact that this happens frequently does not mean that it will be like this forever.
Even if it is boring, using an effective follow-up strategy can be the most suitable tool for getting more and better sales. After all, only 2% of sales are made at the first point of contact. This means that, if you do not act effectively, you will lose 98% of the rest of all your sales.
That’s why in this article we are going to show you the 12 best tracking stats you should know about in 2022, as well as explaining what the best tool is to generate them.
Sales tracking is in itself, within the entire sales process, the procedure or concrete action that monitors and analyses the different phases. The purpose of all this is to measure the success of the strategies used for the sale, looking for improvements that can be feasible and effective.
Sales tracking is responsible for identifying where a lead is in our sales funnel in order to understand how best to meet his needs. All this allows for better attention and response to customers’ doubts, helping them in the decision-making process and maintaining active contact.
In this article we will share the best 12 specific statistics with which you can measure the full potential of your business.
1) 51% of salesmen give up on their prospects after the initial conversation.
This metric is very important, since it tells us that 51% of sales reps give up when the sale is not made on first contact. You have to be very careful with this aspect: we all know, for example, that when we use WhatsApp to sell, it can happen that, once the initial message has been sent, the person who should read it forgets to do it or, failing that, reads it, but forgets to answer. In fact, all people receive a lot of messages on WhatsApp every day and this can create confusion and forgetfulness. A simple follow-up message can easily start a deal and close a sale.
2) Only 12% of sales professionals reply 6 or more times via WhatsApp or messaging app.
When it comes to tracking, it is obviously a boring and thorny subject, since nobody likes to do it. When this type of work needs to be done via WhatsApp or other messaging apps, it turns out to be quite complicated. This is because these types of channels receive tons of messages on a daily basis and it is very easy to lose control of every lead. This is why it is very important to understand how to solve the problem, given that only 12% of salespeople manage to carry out a good follow-up of leads through these channels.
3) 55% of customers decline offers or promotions four times before making a purchase decision via WhatsApp.
On multiple occasions, customers often turn down offers or promotions via WhatsApp simply because the sellers are sending a lot of messages. We must keep in mind that these types of channels are usually very direct, so it is necessary to consider that, when we have to send promotions, we must analyse and decide how to offer our services and how many times to send marketing messages before giving up on a customer.
4) Sales professionals who track within 24 hours of their first WhatsApp contact attempt see an average response rate of around 50%.
This means we need to teach our consultants to make more continuous contact attempts, so they can see more frequent responses from customers via WhatsApp.
5) 42% of prospects say they would be more likely to make buying decisions if their salesmen kept their promise and contacted them in a timely manner.
This directly shows us that the success rate with a customer is closely related to the response rate.
6) More than three quarters (85%) of potential customers say they are dissatisfied with contact attempts received via WhatsApp or other messaging apps.
You have to keep customer satisfaction high even on WhatsApp or other messaging apps if you want to be able to retain them. Although these types of communication channels are frequently used to talk to family or friends, this does not mean that companies should not maintain quality communication through them.
7) 58% of salesmen say they only reached out 250 contacts or fewer in a year on social media.
This metric tells us that most of our salesmen only contact 250 customers in a year. Social networks are extremely important channels for getting potential customers, so we need to put more effort into getting better leads.
8) 61% of online shoppers say they expect to receive 2-4 WhatsApp contacts before a business gives up.
This tells us that, as long as we contact our potential customers enough, we can have good results, but we must be careful not to spam too much, WhatsApp is a very sensitive channel.
9) Instagram marketing is capable of doubling the ROI you can get from cold calling.
Running a good Instagram marketing campaign has been shown to double or significantly increase the ROI you get from cold calling. This is because the aforementioned app has a higher response rate. Being a direct channel, it is very easy to communicate with people and therefore obtain a better ROI.
10) The largest number of messages read on WhatsApp and Telegram occurs between 14:00 and 17:00.
Most people usually use WhatsApp and Telegram to talk to their friends or family. However, in recent years, this platform has evolved and with the arrival of the WhatsApp Business API, companies also communicate through this medium. According to our statistics, the highest message opening and reading rate is between 2 pm and 5 pm; however, we must consider that the best time to send messages is around 1 pm.
11) B2B buyers are no longer influenced by words like “reports”, “forecasts” and “intelligence”.
Do you want to increase your B2B sales with a good presentation? Use the words “you” and “we” more often when talking to B2B companies. You need to inspire confidence when using messaging apps. Remember that WhatsApp is a very direct channel and you need to be careful how you treat B2B customers.
12) 53% of sales reps will only send a WhatsApp message to potential customers. However, multiple messages can give you a 25% chance of getting a response.
This means that our salesmen need to put more effort into continuous contact. Sending more follow-up messages on WhatsApp has a direct impact on the final results, since being a direct channel, the response rate is higher.
Callbell is the best tool for measuring account and customer follow-up via messaging apps. This is because with this application you will have the ability to measure the performance of your entire team and the messages you receive daily. Callbell has developed a fully configured statistics panel suitable for sales and support teams.
Furthermore, this tool has a very easy to use chat module. Simple onboarding, so that each service agent can be registered easily, and finally, it also features automatic routing that is useful for serving customers as quickly as possible. Otherwise, with Callbell you can connect various communication channels such as WhatsApp, Telegram, Facebook Messenger and Instagram Direct.
If you are interested in this tool, you can get more information by clicking here.
Frequent Questions
What tool can you use to measure account tracking?
Callbell is the best tool for measuring account and customer follow-up via messaging apps. This is because with this application you will have the ability to measure the performance of your entire team and the messages you receive daily. Callbell has developed a fully configured statistics panel suitable for sales and support teams.
Furthermore, this tool has a very easy to use chat module. Simple onboarding, so that each service agent can be registered easily, and finally, it also features automatic routing that is useful for serving customers as quickly as possible. Otherwise, with Callbell you can connect various communication channels such as WhatsApp, Telegram, Facebook Messenger and Instagram Direct.
What is sales tracking?
Sales tracking is in itself, within the entire sales process, the procedure or concrete action that monitors and analyses the different phases. The purpose of all this is to measure the success of the strategies used for the sale, looking for improvements that can be feasible and effective. There are tools like Callbell, capable of helping you to perform excellent sales monitoring.
Sales tracking is responsible for identifying where a lead is in our sales funnel in order to understand how best to meet his needs. All this allows for better attention and response to customers’ doubts, helping them in the decision-making process and maintaining active contact.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct
